Giving Up Would Be Too Easy

studies show!

Color
Positives
Negatives
Gray
+Elegance, humility, respect, reverence, stability, subtlety, timelessness, wisdom
-nachronism, boredom, decay, decrepitude, dullness, dust, pollution, urban sprawl
Red
+Passion, strength, energy, fire, love, sex, excitement, speed, heat, leadership, masculinity, power
-Danger, fire, gaudiness, blood, war, anger, revolution, radicalism, aggression, stop
Blue
+Seas, skies, peace, unity, harmony, tranquility, calmness, coolness, confidence, water, ice, loyalty, conservatism, dependability, cleanliness, technology, winter
-Depression, coldness, idealism, obscenity, ice, tackiness, winter
Green
+Nature, spring, fertility, youth, environment, wealth, money (US), good luck, vigor, generosity, go, grass
-Aggression, inexperience, envy, misfortune, jealousy, money, illness, greed
Yellow
+Sunlight, joy, happiness, optimism, idealism, wealth (gold), summer, hope, air
-Cowardice, illness (quarantine), hazards, dishonesty, avarice, sissification, weakness
Purple
+Sensuality, spirituality, creativity, wealth, royalty, nobility, ceremony, mystery, wisdom, enlightenment
-Arrogance, flamboyance, gaudiness, mourning, profanity, exaggeration, confusion
Orange
+Buddhism, energy, balance, heat, fire, enthusiasm, flamboyance, playfulness
-Aggression, arrogance, flamboyance, gaudiness, overemotion, warning, danger, fire
White
+Reverence, purity, snow, peace, innocence, cleanliness, simplicity, security, humility, marriage, sterility, winter
-Coldness, sterility, clinicism, surrender, cowardice, fearfulness, winter, unimaginative
Black
+Modernity, power, sophistication, formality, elegance, wealth, mystery, style
-Evil, death, fear, anonymity, anger, sadness, remorse, mourning, unhappiness, mystery
Brown
+Calm, depth, natural organisms, nature, richness, rusticism, stability, tradition
-Anachronism, boorishness, dirt, dullness, filth, heaviness, poverty, roughness